Optimize performance and drive revenue
Acumatica’s combined ERP and CRM platform delivers real-time, anywhere access to insights about your team, a 360-degree view of customers, and actionable insights into your bottom line to turn opportunity into revenue faster.
Business management software that keeps the pipeline full and conversions high
VP of Sales, Marketing Director, Sales and Marketing Manager
Sales and marketing leaders are directly responsible for driving company revenue. As such, they must make the most of the time and talent they have. In addition, they need to quickly assess how teams are performing across the entire product line and a wide range of initiatives. Customer relationship management (CRM) was built into Acumatica’s Cloud ERP platform from the beginning. Embedded CRM empowers leaders with real-time insights into sales and marketing performance and customer behaviors, so they can know what investments are paying off and why. Acumatica also makes it easy to automate manual sales processes so the team can be more efficient both at the office or in the field. Marketing and sales teams need real-time information to generate leads and close more business.
Essential KPIs for Sales & Marketing Leaders to Monitor
Acumatica Key Benefits For Sales & Marketing Leaders
Know your customers and their essential information
- Use Acumatica’s CRM to track customer histories from first contact to final delivery and more, including quotes, sales history, problem issues, delivery, and service.
- Calculate the cost of customer interactions through Acumatica’s ERP functions.
- Identify problem areas in the sales cycles where prospects abandon the sale.
Provide accurate price quotes and deliver dates
- Leverage Acumatica’s integrated ERP and CRM functions to provide flexible pricing, contact management, real-time availability of product inventory, and credit checks at order time.
See what’s working and why
- Determine the effectiveness of marketing activities, including advertising, promotions, social media, and public relations.
- Use Acumatica’s integrated CRM and ERP to track all marketing activities and costs.
- Link qualified leads to sales and determine the actual cost per lead.
- Leverage business intelligence to determine optimal marketing campaigns, high-value prospects, and fast-moving items.
Create templates to drive team efficiency
- Leverage Acumatica’s collaboration tools to develop templates for sales orders, quotes, proposals, and other records that sales staff can access and modify quickly from the office or their mobile device.
- Integrate costs associated with deliverables automatically, including margins, commissions, and discounts.
Support a mobile workforce
- Keep productivity high by offering staff online access to up-to-date information from anywhere, on any device. All screens display the same content and automatically resize to fit any device.
- Build custom mobile apps to extend Acumatica’s functionality.